Your company intranet launched with a hiss and a roar several years ago. Adoption rates started high but have now dwindled. According to employee feedback, the intranet content has become tired and stale. It doesn’t engage employees in the way it used to. If that sounds familiar, help is at hand. Coming up with original company intranet content ideas month after month may be more challenging than you first thought, right?
Drive Employee Engagement With 25 Intranet Content Ideas
Does your corporate intranet need an overhaul but don’t know where to start? Here are 25 creative intranet content ideas to jazz up even the dullest intranet.
-
- Internal Communication
- Keep It Visual
- Focus On People
- Employee Recognition Initiatives
- Connect Your Remote Teams
- Streamlined Onboarding
- Create An Industry News Hub
- CEO News Blog
- User Surveys And Snap Polls
- Gamification And Competition
- Celebrate Successes
- Customer Success Stories And Testimonials
- Promote A Knowledge-Sharing Company Culture
- Allow Personalized Intranet Content
- Advertise Internal Job Opportunities
- Create Q&A Forums
- Encourage Employee-Generated Content
- Connect With Team Chat
- Events Calendar
- Learning And Development Resources
- Health And Wellbeing
- Post Motivational Quotes
- Use Video To Enliven Your Intranet Solution
- Give The Intranet A Name
- Make Your Intranet Content Fun
A modern intranet must be nurtured and refreshed with engaging content to remain relevant.
1. Internal Communication
The company intranet is the go-to platform for all your internal communications and keeps employees informed on all the latest news and updates. From a new employee announcement, company acquisition, or updated brand guidelines, workplace communication is the number one intranet content idea.
Idaho Lottery is an excellent example of how it should be done. It has created a company intranet using MyHub that prioritizes internal communications to support remote and on-the-go employees. The intranet features real-time updates, secure document sharing, and a mobile app for easy access.
Thanks to the employee intranet, all workers are connected and informed, whatever their location. “With the MyHub intranet, all our information is now in one central place. Staff can directly and securely source and access anything they need, even if they’re away from the office,” says Jennifer Quinno-Miller from the HR department.
2. Keep It Visual
Many intranets are too text-heavy, which can be hard work for users. Ensure your company intranet is eye-catching with images and bright colors to grab users’ attention. Why not mix things up throughout the year? Go green for St Patrick’s Day, or choose yellow to welcome in the summer.
Moreover, use images, photos, graphics, and diagrams to illustrate and support written content. And incorporate video wherever possible. A corporate update delivered in a CEO vlog is more engaging than an email. And rather than a complicated written procedure, why not upload an explainer video detailing how to complete a fault-finding procedure?
3. Focus On People
People enjoy reading content about people. Modern intranets have a strong emphasis on the organization’s human side.
Be sure to include an employee directory that highlights workers’ knowledge and expertise. And bring these profiles to life with personal information, including family, hobbies, and achievements outside work.
MyHub customer Giftcraft has embraced the people focus on their intranet homepage. A regularly changing spotlight feature showcases different team members and helps people to get to know each other in a fun way. “It’s enhanced the sense of community,” says Giftcraft’s Fernando Brandt.
4. Employee Recognition Initiatives
Did you know that according to research, recognition is the top motivator for delivering excellent work for 37 percent of employees? The modern intranet is the perfect platform for saying thank you.
Highlight employees who have gone the extra mile in the company intranet’s news feed. And introduce new hires to the entire organization. Peer-to-peer shout-outs are another fantastic employee recognition tool.
When it comes to intranet content, employee recognition is a great source of material and highlights your company’s core values.
5. Connect Your Remote Teams
People content is even more critical when staff work remotely. It helps bridge the gap in hybrid workplaces so all employees feel connected and part of something bigger.
Many companies have a dedicated intranet space for remote workers. Host weekly or monthly virtual team-building events, like trivia quizzes, shared lunches, or bake-offs. Encourage remote employees to share tips and tricks on remote working or post photos of their home-office setups. A dedicated channel on team chat ensures remote workers have the same opportunities for water cooler conversations as their office-based colleagues.
6. Streamlined Onboarding
Onboarding is a critical task for every organization. Get it right, and your recruit will become a productive team member in no time. An onboarding hub on the intranet is the perfect platform.
New employee onboarding can be a complicated and time-consuming task for any human resources department. However, this process is incredibly important and can set the tone for long-term success for you and your employees. – Forbes
Here, in one central location, is everything new employees need. Intranets tick all the boxes, from how-to videos, SOPs, and an organizational structure chart to automated new hire forms and checklists. Onboarding is simplified and streamlined for both the employee and the employer.
7. Create An Industry News Hub
A centralized digest of industry news and updates is an excellent example of value-added content. Instead of signing up for several industry newsletters, employees have one source of truth. It helps workers stay ahead of the game with valuable industry knowledge.
Furthermore, why not create your own content with a COO review of a competitor merger or an analysis of new technology implemented by the R&D team?
8. CEO News Blog
As we’ve seen, the company intranet is the go-to for keeping staff updated on company news. However, during the pandemic, many CEOs started communicating with the workforce through informal videos often shot at home.
These off-the-cuff messages proved to be hugely popular. Workers saw a different, more personal, and authentic side to their leaders. So, honest and genuine leadership communications are a must-have for any intranet, whether it’s a vlog or blog.
9. User Surveys And Snap Polls
Polls and surveys are always a hit, from canvassing opinions on company initiatives and inviting intranet ideas to deciding the Christmas party location. They give your people a voice and are a sure-fire way to boost employee engagement.
However, be sure to report back on any outcomes or actions resulting from surveys. If you want to encourage employees to continue engaging with surveys, you need to demonstrate that you’ve taken the feedback on board.
The company intranet of automobile giant Toyota is designed to enhance employee engagement. Interactive content, such as polls, surveys, and feedback forms, allows workers to voice their opinions and contribute to company decisions.
10. Gamification And Competition
One intranet content idea that’s really taken off is gamification. After all, who doesn’t love a bit of friendly competition?
Consider holding an intranet contest and offering prizes, such as gift cards for the most active users. And to encourage idea sharing, why not recognize the employee with the best idea that month with lunch on the company? Contests and competitions are helpful ways to engage staff with the company intranet.
Similarly, gamification boosts intranet interaction. Reward users for completing tasks on the intranet or engaging with content with digital badges and level progression. Gamifying activities introduce a fun element to using the intranet that will resonate with many.
MyHub customer Kenect Recruitment has introduced some healthy competition in its intranet homepage. Before the company intranet, Kenect shared branch performance league tables via email. Although the friendly competition aimed to motivate branches, the data quickly became outdated, reducing its effectiveness.
Now, with intranet-embedded Google Sheets, the league tables are dynamic and updated in real-time. Staff find this approach far more engaging and motivating than the old, static email version.
11. Celebrate Successes
Have you won that all-important tender? Or has your product development team come up with a ground-breaking innovation? Celebrating company success stories is a sure-fire intranet idea. After all, everyone wants to be part of a success story.
And remember to celebrate non-work-related achievements. Acknowledge the births of children and grandchildren and congratulate staff for their personal triumphs, like running a marathon. There’s a ton of intranet content mileage in celebrating successes.
12. Customer Success Stories And Testimonials
Likewise, share any positive customer reviews or testimonials. This kind of affirmation has a positive impact on everyone.
Customer success stories are a powerful tool. They help workers understand their roles and the company mission. Seeing their efforts impact customers makes employees’ work more meaningful, one of the main driving forces for employee engagement.
13. Promote A Knowledge-Sharing Company Culture
Building a knowledge-centric company culture continues to be a top priority for organizations, regardless of size or industry. It’s vital for improving productivity and firing up innovation. Use your intranet to make knowledge more accessible across the entire company.
Multinational, professional service firm Deloitte has done just that. Its company intranet focuses on knowledge sharing and professional development. Employees access a vast library of resources, including research papers, case studies, and training modules. Workers can also contribute content, creating a dynamic, up-to-date knowledge base.
Deloitte’s intranet also has an “Ask Deloitte” feature to encourage knowledge sharing. Employees post questions and get expert responses on industry best practices. Ask Deloitte has helped promote a learning culture and kept staff updated on market trends.
14. Allow Personalized Intranet Content
Create opportunities for your people to customize their intranet experience. After all, staff access personalized news and social media feeds daily. And they expect the same high-value customized experience at work.
Allow employees to personalize their intranet content preferences. Hotlinks and shortcuts take the worker directly to their favorite tools and content. And use social intranet features such as follows, likes, and comments. Employees set their own preferences for a targeted, highly relevant experience every time they log on. They can filter out all the irrelevant background noise and really focus on what’s important.
15. Advertise Internal Job Opportunities
Internal recruitment is a cost-effective way to fill vacancies. Internal candidates are already familiar with the company’s setup and can be up and running quickly. Post job openings on the intranet platform and make it easy for employees to apply with an online automated form.
And don’t stop at permanent vacancies. You can also advertise cross-departmental projects, working groups, or secondments. Your people will welcome the opportunity to develop their skills and expertise.
16. Create Q&A Forums
Forums bring people together from across the business. Staff can ask questions, raise issues, and share their knowledge and insights with colleagues. It’s empowering, and it’s also an efficient way to get answers to problems. The anytime, anywhere, any place nature of the company intranet means help is just a click away.
17. Encourage Employee-Generated Content
Encourage staff to create content and see your engagement levels increase dramatically. Like social media, it could be liking, sharing, and commenting on content. Workers could also contribute to company blogs and forums.
Some companies have created pre-built templates to make it easier for staff to contribute. Why not have a bright spark page, for example. Your people can upload their in-the-moment insights to share with colleagues instantly.
An intranet template makes it super-easy for workers to publish their own content. And user-generated content encourages engagement. Plus, it adds vital authenticity and relevancy that might be missing from your employee intranet.
18. Connect With Team Chat
Nowadays, more and more employees are choosing to work from home. And the rise of the gig economy means freelancers and contractors are a standard part of workplaces.
Team chat helps to bring staff together. Create #channels by teams, geographical location, or themes such as #ideasworthsharing, #salesdevelopment, or #marketing101. Use the @mentions feature to draw colleagues into discussions and to receive alerts and updates.
19. Events Calendar
Whether your company operates on-site, remotely, or in hybrid setups, there are bound to be events. They could be social team-building events like virtual or in-person shared lunches and get-togethers, or work-related ones like town halls, webinars, and lunch and learns. A centralized company calendar keeps all staff in the know and increases participation.
20. Learning And Development Resources
Promote learning and development opportunities to your intranet community and highlight your commitment to employees.
The ability to search and discover workshops, courses, training assets, and learning materials is vital. Upload training videos or share webinars so workers can refer to them should they forget something.
Also, consider introducing a mentoring or work shadowing program. Not only do employees love them, but they are a crucial part of knowledge sharing and succession planning.
21. Health And Wellbeing
Employee health and wellbeing have become hot topics since the pandemic. Use your intranet software to support wellbeing with self-service health-related information and resources.
Why not set regular themes, like a mindfulness week? Workers can share their tips and tricks to stay focused. A 5-minute morning mindfulness session hosted on the intranet will get all remote and office workers in the productivity zone.
22. Post Motivational Quotes
Motivational quotes are a popular feature across social media, and your employee intranet is no exception.
They can motivate your people and help them start the day with their best foot forward. And if you’re looking for inspiration, check out our 70 Inspirational Employee Engagement Quotations. You will find lots of ideas to get you started. We recommend posting a quote once a week, and Monday mornings are often the prime time.
23. Use Video To Enliven Your Intranet Solution
Love watching Instagram Reels or YouTube Shorts? You’re in good company. In 2023, users in the US spent an average of 61 minutes per day watching social videos. Incorporating more video intranet content ensures you better align with employee interests and preferences.
Nowadays, creating and uploading videos is easy. Get the creative juices flowing with vlogs, employee stories, knowledge-sharing tips, tutorials, and how-to guides. This is one intranet content idea that will keep on delivering. However, make your videos short. Under five minutes is the best practice guideline to keep employees engaged.
Video content is crucial in Pfizer’s employee intranet. The pharmaceutical powerhouse uses video content to support employee training on compliance and new product launches. Interactive tutorials and quizzes have streamlined the learning process, leading to improved compliance and a 50 percent reduction in training time. For Pfizer, https://ismguide.com/pfizer-metaverse-story/ video content has proven to be an engaging way to educate employees on complex subjects.
24. Give The Intranet A Name
Synapse, Spectrum, or inVent sound much cooler than just plain old intranet, right?
Naming the company intranet creates a buzz and gives it some personality to engage staff. Why not get employees involved in coming up with a company intranet name? That way, you are more likely to get staff buy-in. Start a competition and get workers to vote on their favorite names in a snap poll.
25. Make Your Intranet Content Fun
Our final intranet idea is to introduce a playful, fun element. All work and no play make for a dull experience for everyone.
Consider sharing fun facts from employee profiles and getting staff to guess who. Set up an internal Craigslist for employees or start an online recipe swap. National Pet Month is in May, so celebrate with some wacky pet photos. Who can resist a cute picture of a much-loved four-legged friend.
Allow room for some fun in your intranet to encourage adoption and engagement.
Tips On How To Create Engaging Intranet Content
We finish our discussion with bonus tips on creating engaging content that drives intranet adoption. So, whether it’s sharing company news or a story about corporate social responsibility, remember the following guidelines to ensure employees keep coming back for more:
Keep It Relevant
Creating intranet content just for the sake of it isn’t helpful. It needs to have a purpose and add value to the reader. However, be wary of information overload. Too much content can swamp users, so they zone out altogether.
Make It Engaging
One of the best ways to promote engagement is to encourage interaction. Intranet content that’s all one-way traffic just falls flat. Instead, look to get your people involved and interacting with likes, comments, and shares.
Mix It Up
Many companies think of intranet content as mainly text-based. However, mixing things up with multimedia content can boost employee engagement. From vlogs and explainer videos to infographics and podcasts, unleash your imagination and explore the endless possibilities.
Present Content In Bite-sized Chunks
Break content down into easily digestible, bite-sized pieces. Short paragraphs, headings, and lists help employees identify what’s important. And be sure to break up text with plenty of images, photos, and pictures. Options to click for more information for interested readers work really well.
Consider Navigation
A modern intranet uses intuitive navigation to make it easy for users. Don’t be afraid of white space or feel compelled to fill the entire screen.
You need to make it simple for employees to find what they need, so organize your intranet content around tasks or departments—whatever makes sense for your business. Ensure you tag content with meaningful descriptions to improve information discovery.
Develop An Intranet Content Strategy
Great intranet content doesn’t just create itself. You need to be organized and get teams involved in generating relevant content. Set up a content calendar with each month’s stories, articles, and announcements. For example, the end of the financial year is the perfect time to share corporate performance data.
Try to post content daily so there’s always something new to entice users. Your site’s analytics will tell you the most popular times for intranet usage. Monday mornings are usually busy for most team members, so vital information often gets missed. However, post content at the right time, and you will get more views and engagement. A plan gives a sense of direction and helps share the content creation load.
Intranet Engagement: Best Practices
The bottom line is to focus on content that adds value to your people. Keep the intranet content fresh, relevant, and fun with our best-practice ideas.
Furthermore, be sure to review the employee intranet regularly and delete any out-of-date or no longer relevant content. That way, your intranet site will be optimized for effectiveness and deliver a return on investment.
About MyHub
We are a leading provider of modern intranet solutions. Businesses of all shapes and sizes use our company intranets to improve employee engagement and drive internal communication. We make it easy to create engaging content with over 60 pre-built templates to choose from.
Interested in learning more? Sign up for a free demo or 14-day trial of MyHub’s super-easy-to-use intranet software.
0 Comments